Over 25-year experience in Sales, Trade Marketing and General Management roles across West Africa with major multinational companies.

Udo knows the Nigerian FMCG market at his fingertips, having lived and worked in every geography in Nigeria and speaks the 3 major languages of the Country.

Started his career at Unilever as a Management Trainee to be soon promoted to different roles in field sales, training & development and operations.

Joined Reckitt Benckiser as Sales Director, West Africa and during his tenure the business doubled 3 times.

Has also worked in the beverage industry, first with Guiness and then with SAB Miller in sales and general management roles.

Holds a B.sc (Hons) degree in Business Administration from the University of Lagos and completed an MBA course work from the Bayero University, Kano.